As digital environments are increasingly complex, individuals need to navigate and manage privacy through notices, consent banners, dashboards, and settings that are often difficult to understand or act upon. Personalization has been proposed as a way forward. Yet this also raises difficult legal and ethical questions. Does personalized privacy protection require more profiling? Could it enable manipulation, discrimination, or unequal access to privacy and privacy rights?

Organized by the Maastricht European Private Law Institute (MEPLI) the conference brings together speakers from law, communication science, ethics, computer science, philosophy, and policy, and asks how we can distinguish personalization that genuinely empowers users from personalization that undermines autonomy, equality, and trust.